Because the dog beside you deserves the same gold-standard care you give every client

Jack Russell tethered and watching

Does this sound familiar?


  • Your demo dog can nail a line-up search in front of 20 strangers, but you can’t remember the last time you played just for fun.


  • You teach enrichment to clients all week, yet your own dog waits while you write reports or 'Just one more email…'


  • Guilt bubbles up every time you cancel a walk, but there’s no practical roadmap to fix the imbalance.


If you nodded along, this course was built for you.

woman teaching using Labrador to demo
Demo Dog
The Silent Workhorse


Your demo dog is the silent workhorse of every class, workshop, session. But behind that 'perfect example' label can lie a cocktail of invisible stressors. These stresses don’t just sap your dog’s joy. They can shorten working longevity, dull training enthusiasm and erode the very relationship that inspired you to become a professional in the first place.

Watch Dog
Sideline Syndrome


Picture this: you’re coaching a class, eyes on every handler-dog team, while your dog waits on a mat in the corner, session after session, week after week. From the outside it looks calm and professional. Inside, it’s quietly eroding welfare and connection. I'll show you how to swap sidelines for centre stage, without compromising class flow or client value. 

Event dog
Road-Show Fatigue

You arrive early, unload banners, test microphones, greet excited attendees. Your dog, your faithful sidekick, spends the next eight hours in a crate behind the stand or in the car. Multiply that by every workshop, expo or conference and you get a perfect storm of hidden stress. A successful event shouldn’t come at the expense of the teammate who never got to vote on the tour schedule. Give them the care they deserve and watch your audience respect you more for it.

Why to jump in right now (before another 'later' slips by)



Your demo dog’s clock is ticking. Every extra class they spend in show mode chips away at their spark. Swap pressure for consent, today, not next year.


Guilt costs energy you don’t have. Sprinting on empty compassion tanks is a straight shot to burnout.


Demo fatigue is real (and vet bills are pricey). Learn the rotation hacks and video-demo swaps before creaky joints or chronic stress set in.


Your dog deserves the same gold-standard care you give every client. The longer you wait, the louder that niggling, berating voice in your head gets.


Enrol now to turn 'I should do better' into 'Look how far we’ve come.'


jack Russell terrier wearing glasses while sitting at a desk highlighting sections of research studies

I know you want the science!


Us trainers love a bit of science.

So I've included lots to research and articles to help support you through the modules. Having the research to hand can help clarify issues and recognise when changes need to be made. Plus it feeds our inner geeks!

Downloadable resources include:


📝 Reflection & Task Sheets – guided prompts + action checklists for each module to turn insight into daily practice.

📓 Behaviour Journal – printable landscape tracker to log context, arousal & interventions (plus comment space).

🗓️ Joyful Activity Planner – two-week, checkbox-ready sheet to schedule “dog thrills” before your calendar fills.

📌 Event Day Welfare Plan - a template to make event days great days

🤔 Decision Making Matrix - to help you figure out how protect your and your dog's wellbeing


These PDFs are yours to download, print, or annotate digitally—no extra cost, lifetime access.

The Curriculum


  1. The Reality of the Trainer’s Dog
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  2. The Trainer’s Dog as Working Asset
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  3. Time, Guilt, and the Invisible Dog
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  4. Reclaiming Quality Time
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  5. Building Sustainable Habits
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  6. When Your Dog Is Unwell
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  7. Enriching through scentwork
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This course is closed for enrollment.